As we shopped Unique LA the other weekend, which we tend to do a few times annually (cause we’re are unique and live in LA so it’s kinda required right?), we came across a clothing booth. We were already perusing the wears when the proprietor’s enthusiasm for the products set the hook. Except maybe that’s not quite the right analogy because we weren’t prey. It was a shared experience. But I don’t know the fitting analogy, and what I mean is that his enthusiasm intrigued us and the benefits of the product enticed us. So even though it wasn’t necessarily a predatory exchange I guess “setting the hook” works alright.
At Unique we always make rounds and then come back to necessary places to avoid the almost guaranteed impulse buy. It provides an out to escape the sales pressure otherwise.
But we came back to this place. The clothing material seemed amazing and the messages upon it evoked amazingness and the money the business received in exchange for the clothes went toward an amazing purpose. If I could sum it up in one word I would probably call it amazing.
“For Every Shirt Sold, We Give One Bag Of Groceries To A Child In Need”
A good purchase toward a good cause. We were happy with the overall experience. Then, as I flipped the channels the other night, I saw a familiar face at the end of a news segment. The proprietor we purchased from at Unique promoting the quality of his product. I only caught the end but I already felt pride in his words. I thought to myself, “choir, he preaches the truth. Good job us.”