Freedom Friday 2/10/17 Love Your Melon!

 "I'm free. I'm free. And freedom tastes of reality. I'm free. I'm free. And I'm waiting for you to follow me."

Today, as it's occasionally known in this space, is Freedom Friday. And, as is my prerogative here, every so often I like to highlight a company or brand funneling communal effort into a community positive. By doing so, it multiplies the effect of a sale and spreads the expenditure across a wider and more positive base.

In that vein, this is Love Your Melon. Love Your Melon primarily makes very warm beanies. They've since expanded to other forms of apparel, but they began with headwear. 

Beginning that way was fitting because they're based out of Minnesota (also where my wife was originally based out of). It's very cold there very often which makes a high-quality, warm hat appropriate. However, even if you never need to brave numbingly cold weather they now offer plenty of less intense alternatives.

What they do with the money you exchange for the goods is what set them apart. They donate 50% of their profits "to non-profit partners who work in the field of pediatric oncology, fund cancer research initiatives and provide immediate support for families of children battling cancer." Two friends founded the company in college. After achieving the "goal of donating 45,000 hats - one for every child battling cancer in America - Love Your Melon set a new goal of donating 1 million dollars to pediatric cancer research and providing immediate support to children and their families...To date [they] have donated over 2.5 million dollars and over 90,000 hats." (Info taken from on Feb. 9, 2017)

So, I take my hat off to these purveyors of the positive by putting one of their hats on!